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There are only three Ralph Lauren Home-branded residences in the world

98W Grand Staircase (Photo credit: Sansiri Pcl)98 Wireless Grand Staircase (Photo credit: Sansiri Pcl)

Sansiri has called in the big names to help with the launch of its new 98 Wireless development which is scheduled to take place in October. Sansiri has entrusted the interior design of the project to renowned designer Anne Carson, who will style the reception area and amenities floors. Collaborating with Ralph Lauren Home, she is also set to design five show units for the project.

“This is the third project in the world and the first in Asia in which Ralph Lauren Home has been involved,” said William Li, president of Ralph Lauren Home. The two other Ralph Lauren Home-branded properties can be found in private homes in Moscow and France.

The interiors will showcase high-end materials from around the world. Each unit will feature white oak flooring and mahogany door panels from the United States, Moleanos limestone from Portugal and Carrara marble from Italy. Kitchens will be equipped with SubZero refrigerators and wine cabinets, Gaggenau appliances and SieMatic cabinetry. Meanwhile bathrooms will have Lefroy Brooks and Kallista fixtures and accessories.

More: Hotel-branded residences gain momentum in Thailand

Sansiri has also appointed the Design Worldwide Partnership, a respected and influential global architectural firm, as the design architect for the Beaux-Arts-style façade.

According to the developer, the condo project has been generating massive buzz and 20 units have already been sold to Thai buyers despite having no launch or a formal preview. All three penthouses at 98 Wireless were sold very quickly as well with the super penthouse fetching THB600 million (USD17.38 million).

Sansiri will officially launch the project later this year in Bangkok. International previews are also set for Hong Kong, Kuala Lumpur, Singapore and Taipei.

This story was originally published on on 29 March 2016.


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